Active Web Group, Inc. (AWG), an award-winning online marketing company headquartered in Hauppauge, New York, today announced a Free Responsive Website Analysis, for business owners who may be considering a new website or redesign of their existing online business. Responsive web design (RWD) is a web development strategy in which a site is planned to provide an optimal user experience in terms of navigation and be accessible across a wide range of devices –from desktops to mobile phones. Interested business owners may expect a thorough site review and design suggestions for tailoring the new site to be flexible and highly efficient for visitors to use.
“Responsive web design is more than an industry buzzword,” states Pat Norton, Vice President and Director of Business Development, Active Web Group, Inc. “It is a sound business practice to give the customer what they want and the online tool that they will need to maintain their competitive edge,” he states. A responsive website is designed to ‘respond’ to the device that accesses it and delivers appropriate output. “According to Google, 67% of mobile users state that they are more likely to buy from a mobile-friendly site,” Norton adds. “And 74% say they will return to mobile-friendly sites to make repeat purchases. Therefore responding to consumers’ needs by creating mobile-friendly sites is an imperative,” he concludes.
Why Consider a Responsive Design Website?
Web designers everywhere listen to the latest search engine optimization mandates and adjust their practices accordingly to ensure high search engine rankings and ultimately a higher ROI. In fact, Google has recently stated that their ‘preferred format’ is now responsive web design.
A hallmark of flexible and responsive web design will provide scalable functionality into the future. If a mobile site is under consideration by a prospective client, for example, Active Web can customize the primary site so that a mobile site may easily be ‘spun off’ concurrently or in the near future. Business owners who may be ready to take that next step are advised to contact Active Web Group as soon as possible for their customized, no-cost responsive web design analysis.
A full-service agency, Active Web Group also has extensive experience in Search Engine Optimization (SEO), mobile websites, Digital Media, Programming (all proficiencies including php, asp and asp.net), Email Marketing, Social Media Marketing, Graphic Design, E-Commerce, Magento Ecommerce, WordPress Ecommerce, custom solutions and Pay-Per-Click Marketing.