Sitecore Gives Marketers and Developers Advanced Tools to Target Campaigns and Segment Audiences Across Digital and Mobile Channels

Sitecore, a leading web content management and customer experience management software company, today announced availability of a new version of its Content Management System software (CMS).

Sitecore CMS 6.6 offers enhanced mobile support to build engaging mobile web interactions and applications, advanced targeting and segmentation of customers, and a premier development environment with native Model View Controller (MVC) support. These new features provide greater flexibility to quickly create personalised customer experiences.

“The latest version of our software provides the tools that developers and marketers require to consistently and continuously engage with customers through any interaction channel,” said Darren Guarnaccia, senior vice president, product marketing, Sitecore. “We have enabled our developer community to work with the latest development technologies while offering marketers enhanced ways to use customer behavior data to better segment and target marketing campaigns. The result for businesses is a consistent, engaging customer experience that helps create customers for life.”

Catering to the Small Screen Businesses need a way to understand how website and marketing campaign content and offers will appear on the multitude of devices in use including iPhone, Android and Windows smartphones. Sitecore’s device simulator shows marketers how content will appear on mobile devices and in different browsers. It provides an accurate view, via screenshots, on how the website will display using the browsers and devices selected.

In addition, Sitecore mobile software developer’s kit (SDK) facilitates the development of native mobile applications and supports Apple’s iOS platform. The embedded browser allows marketers to leverage their Sitecore powered content, while tapping the powerful user experience of native mobile applications.

Premier Development Approach Sitecore now offers native support for ASP.NET MVC to complement its existing support for web forms based architectures. By natively supporting both in its platform and allowing use interchangeably, customers have the flexibility to use the right approach for any task while achieving all the modern development benefits of using MVC design patterns.

ASP.NET MVC includes many features that enable fast development for creating sophisticated applications that use the latest web standards and Sitecore customers can start to incorporate these new capabilities without extensive site redevelopment or migration.

Advanced Targeting for Multichannel Campaigns Marketers are often challenged with targeting campaigns to segments of their audience for better engagement. With CMS 6.6 marketers can create a list of visitors that match certain criteria by defining one or more conditions to define a segment. Segments allow for dynamic evaluation rather than having a static list of visitors, and can be built from both demographic and behavioral data. Segments can also be built from both demographic information as well as behavioral data. Marketers do not need to be CRM experts to target campaigns to specific audiences and segments can be built on any of the web, email or CRM details that have taken place.

Source: cfoworld

Umbraco Web CMS 4.9 Focuses on the Editor Experience, Rich Media

The open source content management system Umbraco may have dropped version 5, but the refocus on version 4 has brought some nice improvements and a number of bug fixes.

The free, ASP.Net-based Umbraco is designed for building websites — from small campaign or brochure sites to large media-based sites — and complex Web applications.

Umbraco, which bills itself as a  “priceless CMS at the cost of virtually nothing,” was first released in version 2.0 in 2005, which was also when the first developers conference, called CodeGarden, was held. Unfortunately a turn in the wrong direction resulted in dropping the next major version of the Web CMS to go "back to the basics".

“The early days of Umbraco was the result of a wonderful collaboration between three guys in Copenhagen,” wrote one of those guys, Niels Hartvig, on the Umbraco blog. He added that, “almost eight years later — I’m smiling again” because of the new release.

Focus on the Editor Not the Developer
Umbraco 4.9 features a revised editor, easier integration of third-party videos and images, and a new media library. In addition, the new version includes more than 50 “big” bug fixes, incorporated from submissions by over 20 contributors.

The application now supports HTML5 uploads to the media section, and there’s a new folder content overview that can be filtered and from which common actions can be applied to media items.

The Media button in the Rich Text Editor now supports the oEmbed standard in its embedder, and the code editor for templates, scripting and XSLT templates has been upgraded. Creating and inspecting relation types can now be conducted from the backoffice.

Telerik Sitefinity 5.1 Adds Native Support for ASP.NET MVC

New Release Offers Enhanced Tools for Developer Productivity, Plus Radically Redesigned Email Campaign Management for Marketers.

Telerik, an end-to-end provider of software application, lifecycle and content management solutions, today announced several key enhancements to its award-winning ASP.NET Content Management System (CMS), Sitefinity. These include full ASP.NET MVC and Razor support, as well as a redesigned email campaign management tool, continuing Telerik’s commitment to deliver the most advanced Web content management platform to developers, marketing end-users and IT managers, while maintaining an extreme focus on usability and productivity.

Native Support for ASP.NET MVC
In order to accommodate evolving trends in web development, the Sitefinity 5.1 release adds native support for the ASP.NET MVC web application framework, together with its Razor rendering engine. This framework mandates the separation of the three building blocks of an application – presentation (View), logic (Controller) and data (Model) – ensuring clean separation of concerns between application layers, making it easier for developers to organize and manage their apps.

ASP.NET MVC enables developers to completely control the markup of web pages, as the abstractions provided by the Control class are gone. With the explosion in popularity of JavaScript, client-side frameworks and AJAX, this developer control is increasingly critical.

With this release, Sitefinity also becomes the first CMS to let developers switch freely between Web Forms and MVC. Each Sitefinity page and template has 3 modes: Web Forms, MVC and hybrid mode - where MVC controllers and Web Forms controls can exist on the same page. These techniques can be mixed-and-matched within a single Sitefinity project, enabling existing projects to be gradually transitioned to MVC if desired.

Enhanced Tools to Increase Developer Productivity
The Sitefinity 5.1 release includes enhancements to Sitefinity Thunder, its Visual Studio plug-in that increases developer productivity. Using Sitefinity Thunder, developers can now work directly with their Sitefinity website through Visual Studio, enabling them to stay in the tool where they work, and centrally manage connections to all of their projects in one place.

With Sitefinity 5.1, developers can directly access and modify their website’s widget templates and, because these templates contain full IntelliSense-support, developers can spend more time coding and less time reading documentation. Furthermore, developers can fast-track their Sitefinity development by utilizing templates for widgets, widget designers, field controls, layouts and themes. This simplifies the process for developers to create a suite of Sitefinity extensions and then re-use these extensions in multiple projects.

Redesigned Email Campaign Management
The 5.1 release also adds a radically redesigned email Campaign Management Tool to help businesses meet their marketing objectives. The email tool enables marketers to effortlessly launch new email campaigns, then track the effectiveness of the campaign through detailed analytics. Each message can be personalized and then refined through sophisticated A/B testing. Furthermore, because these features are fully integrated into Sitefinity, companies can create effective email marketing that blends seamlessly with their other online marketing efforts.

Professional Sitecore Development released by Wrox

First book for web developers using Sitecore’s industry-leading .NET-based content management system

Wrox, an imprint of Wiley, today announces Professional Sitecore Development (Wiley, 978-0-470-93901-7, May 2012), the first book covering Sitecore, the leading provider of ASP.NET web Content Management System (CMS) software. This authoritative new guide walks readers through topics involved in creating websites using Sitecore.

John West, Chief Technology Officer for Sitecore, authored the book. “This book is the most comprehensive resource available for developers implementing web solutions with Sitecore. It contains insight, advice, and technical explanations derived from more than seven years of my research into the product’s implementation and evolution. I hope to convey my experience in a way that helps existing and future Sitecore developers achieve the greatest benefit from the platform.”

Professional Sitecore Development provides comprehensive information for programmers learning the CMS and experienced Sitecore developers alike. This guidance can help organizations minimize implementation cost and time to web, increasing revenue while decreasing Information Technology costs.

Readers will learn how to implement solutions with Sitecore, how the Sitecore architecture enhances the ASP.NET development process, how to use Sitecore’s extensive Application Programming Interfaces, and how to deploy the website. This volume provides valuable information on a range of topics including:

1. Installing and configuring Sitecore
2. Implementing an information architecture and transforming content into web pages
3. Using the Sitecore security infrastructure, managing errors, and testing automatically
4. Managing Sitecore projects, optimizing performance, and scaling Sitecore solutions
5. Tips, tricks, and best practices for working with the CMS
6 .Extending Sitecore and integrating external systems, including coverage of configuration, events, pipelines, and Sitecore’s user interface technology

Professional Sitecore Development is now available for purchase online and at retailers nationwide in both print and all e-book formats. For a full list of retailers, visit http://www.wiley.com/buy/9780470939017.

Crucial Info concerning WebMatrix

WebMatrix is the web development tool through ‘microsoft’ intended for free which offers quick but also robust platform useful for world-wide-web design as well as development. If developers inside your web-site development company in UK are recognized in regards to the Microsoft’s World-wide-web Platform Installer, they ought to understand the multi-tasking management application’s time saving functions. As a programmer of Website Development Company, you will get a chance to install, use, and locate numerous blogging application and open-sourced CMS solutions supplied by WebMatrix web development solutions. Web Development Company can find free of charge web templates that exist and web-site coding can be completed from within this application. WebMatrix provides accessibility of a single point to end users as well as efficiently handle web development solution in London.

What does WebMatrix has to offer to world-wide-web development solutions in UK? You’ll find vital attributes of WebMatrix.

There’s the one-step installing of the essential dependency elements. Once you make its set up, the application uses a MS WPI or Microsoft world-wide-web platform installer to ensure for the full easy method. The Microsoft WPI create research within the PC for locate lacking out-of-date programs if any, running and use WebMatrix. The app collects most important installs into single bundle instantly but also allows you to set up that in a single download.

Another feature will be the critical programs in lightweight format. The IIS Express is the web host incorporated but also seo’ed for programmers. An integrated word wide web hosting server with the WebMatrix permits user to style and try out the web-sites to your on-line end users. An excellent feature of the WebMatrix is the multiple open-sourced programs. There are more than 30 open-sourced platforms accessible in the WebMatrix Web Application Gallery. The WebMatrix is primarily helpful for newbies, hobbyist developers and as well as open source app resources users.

As a programmer giving web development service in London, Using Web link http://www.asp.net/webmatrix/, you can set up WebMatrix following total installing. Add PowerNodes controls by emptying the particular WebMatrix components folder of an old PowerNodes files, copy all PowerNodes web devices towards the elements folder. Afterwards, open WebMatrix and as well as open the aspx file to find out the control Toolbox. Reset the Custom Controls tools in order to eliminate outdated PowerNodes settings and then include Controls by selecting the dlls through the WebMatrix components folder. Remember, until you have got a certain purpose, don’t add the assemblies to the GAC.

After start of ‘microsoft’ Web System installer, it immediately display an option intended for WebMatrix Set up by clicking that button, you are able to set it up and after that allow the terms of license. With WebMatrix, Microsoft expects that it could be much easier to develop world-wide-web apps or websites inspite of the system size but also for whom it is designed for. Along with it, you have 2 key selections. The first option is to begin coding with the use of the in-built IDE from scratch or using a template web site furnished with the application. The 2nd one is usage of WebMatrix tool for setting up open-source web-app from list available for free of charge like Joomla, WordPress, Umbraco or other using its built-in directory. This guides you from the job of to put in, personalize and deploy world-wide-web apps of the World-wide-Web Development Company in UK.

SageFrame 2.0 Stands Out as a Promising CMS

BRAINDIGIT takes great pride to introduce SageFrame 2.0 - the CMS that continues to rock the ASP.NET community, and marvel users with its sensational features since its release. SageFrame, a state-of-art CMS in ASP.NET, is a Content Management System that helps users build various-purpose web sites and applications easily and effectively. SageFrame is developed by BRAINDIGIT - an internationally acclaimed IT firm that specializes in web and mobile based applications development.

The need for a CMS that can serve as a robust foundation for any web development, and that, which eliminates, fair to say simplifies, the major concern over security and site maintenance has always been prevalent amongst web developers. This pressing need, in fact, stimulated the development of SageFrame 2.0.

One of the comments read "Building a website in SageFrame is as easy as posting comments in a forum". This may sound too praiseful, but the accolades and admirations SageFrame has been receiving from the CMS community self serve as a testimony of the quality of service SageFrame has been able to deliver its users. In this short stint of time, SageFrame has been able to cumulate thousands of downloads from various sources. In addition to that, SageFrame has been featured in many prominent websites, and technical blog sites such as CNet, Brothersoft, Softpedia, Web Resource Depot, ZDNet and many more.

What's with SageFrame 2.0?
After developing SageFrame 1.0, developers at Braindigit felt that more improved and innovative features could be possibly developed in a CMS. Therefore to accomplish such a comprehensive system, the SageFrame team went through series of rigorous research and studies to subdue the limitations and requirements felt by many CMS users. As a result, idea behind SageFrame 2.0 sparked. SageFrame 2.0 has been developed by integrating features from several prominent CMSes to offer users an all-in-one experience.

Some of them include:
1. Drag drop widget.
2. Dynamic backend menu customization.
3. Improvised templating.
4. Plug and play module concept.
5. Granular privileges and many more...

That is not all. There are still a lot of unique features in SageFrame 2.0 waiting to be unraveled. Install SageFrame 2.0 and explore them, the experience will certainly be fascinating. And for users who are thinking of building a new web site or application, BINGO - what a perfect time! Download a free copy of SageFrame 2.0 from - www.sageframe.com and experience the change. Why not? Oh! Don't worry; SageFrame facilitates users with a "One Click Installation" option that takes off all the installation hassle, and to get one running in no time, an inclusive "Video/Text Tutorial Directory" is there for help, addressing all the common settings and configurations issues.