Showing posts with label google updates. Show all posts
Showing posts with label google updates. Show all posts

Tuesday, January 6, 2009

Cloud Computing with Microsoft , Google and Amazon

Cloud computing is Internet-based (“cloud”) development and use of computer technology (”computing“). The cloud is a metaphor for the Internet (based on how it is depicted in computer network diagrams) and is an abstraction for the complex infrastructure it conceals.[1] It is a style of computing in which IT-related capabilities are provided “as a service”,[2] allowing users to access technology-enabled services from the Internet (”in the cloud”)[3] without knowledge of, expertise with, or control over the technology infrastructure that supports them. According to a 2008 paper published by IEEE Internet Computing “Cloud Computing is a paradigm in which information is permanently stored in servers on the Internet and cached temporarily on clients that include desktops, entertainment centers, table computers, notebooks, wall computers, handhelds, sensors, monitors, etc.”

Cloud computing is a general concept that incorporates software as a service (SaaS), Web 2.0 and other recent, well-known technology trends, in which the common theme is reliance on the Internet for satisfying the computing needs of the users.

Microsoft , Google and Amazon has already launch their platform which worked base on the Cloud Computing Architecture. Microsoft Azure Platform , Google Apps Engine and Amazon Web Service are most reasonable example of Cloud Computing .

There are similarities. However, Azure supports any .NET 3.5 language (C#, VB.NET, F# and a number of others), whereas App Engine only supports Python. In addition Microsoft has already announced that eventually you will be able to run native code on Azure opening the door to almost any Language/Framework that runs in Windows (e.g. Java, PERL, PHP).

Google App Engine doesn’t provide local storage. Azure does (although it’s not shared across instances, you have to use the Azure Storage Service for that). I’m not sure what ancillary offerings Google has beside app engine, but Azure provides a number of services above and beyond the hosting service including

* SQL Data (and soon to be Reporting and Analysis) services,
* .NET Services (WF, WCF and Identity services in the cloud),
* Live Framework (too much there for words)

I’m pretty sure I’m missing something there, but it’s 2 in the morning. Basically the big deal here is that Azure has a lot to offer that GAE is lacking currently, and will have more to offer in the upcoming months. So yes it is equal to GAE…and then some.

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Monday, December 22, 2008

Google Introduces Advertisement in its Suggest Feature

In order to improve online advertising revenue Google Suggest, the search engine's tool that is able to list the most likely user searches through a drop-down menu only given the first characters of a query, is now featuring sponsored links among its suggestions.

The ads are currently visible to a fraction of the search engine users but, when present, are displayed at the top of the suggestion list; with a blue link at the top, green URL and an additional description, their layout closely resembles that of Google AdSense. The part of the user query that matches a sponsored link title is instantaneously rendered in bold, much link in normal search results.

As many have noted, though, the ad positioning may be less than ideal for advertisers, since there is a good chance that users could inadvertly click on the sponsored link and therefore generate many false positives — a gain for Google, but a clear loss for the advertiser, which already have to cope with a percentage of false positives that Google itself estimates at around 11 percent.

In its AdSense policy, the Google team is very clear in setting up strict guidelines for webmasters so that their sites can generate qualified visitors for the growing base of advertisers using their platform. Among other things, limits are set on the number of banners to be featured in each webpage as well as on the site content.

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