Tuesday, August 14, 2012

Bonsai Media Group Takes Umbraco Website Development To A New Level

With the launch of their new website, Bonsai Media Group, a Seattle-based Internet marketing agency brings website design and development to a new level. The website features an interactive homepage that allows visitors to discover the three areas of expertise that Bonsai provides and drill down from there. Clouds float by gracefully across the sky and transitions without the use of flash animation, sticking to Bonsai’s philosophy of building websites that can be viewed on all platforms. To up the cool factor, there’s also a 3D version of the homepage (3D glasses not included).

Designed in line with Bonsai’s recently updated branding, the website features four fun characters, a ninja, sensei, grasshopper and samurai. For you Teenage Mutant Ninja Turtle fans, the samurai is a Shredder-esque character that will bring back memories from the early 1990′s. The sensei, and the grasshopper is a fun half-human, half-grasshopper creation. Seattle comic book artist, Dimi Macheras, illustrated the cartoon characters that bring both the website and the brand to life. The website’s copy was spiced up with the help of copywriter, Keith Creighton, of Sudden Monkey.

The website was designed in-house and developed on the Umbraco content management system. Umbraco is an open source ASP.NET content management system which has an enormous following in Europe and is quickly gaining ground in the U.S. due to its many benefits including:

Leverages a flat XML file and not a database call for content so it’s really fast

Fully customizable fields like a rich text editor for “what you see is what you get” content writing

Active and engaging community that develops free and commercial packages

Going open source back in 2005, the Umbraco CMS platform is taking the business world by storm. Extremely popular in Europe, some of the largest sites on the web, including Microsoft, Wired, and Vogue, are built on the Umbraco platform.

Bonsai Media Group prides themselves on their ability to design, develop and market business class websites. They are one of only four Umbraco Certified Gold Partners in the United States and the only one based on the west coast.

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